The 2012 Liv-ex Power 100

The Drinks Business and Liv-ex
have published the 2012 edition of the Liv-ex Power 100 – our annual list of
the most "powerful" brands in the fine wine marketplace. 

2012 key findings:

  • Domaine Romanee
    Conti has knocked Lafite Rothschild off first place, with the First Growth
    falling eight places. Burgundy’s popularity in Asia secured the brand’s crown.
  • First
    Growths have dropped off the top spots as Asian demand waned. The five Premier
    Crus may have accounted for the most trade on Liv-ex, but Lafite’s share was down
    9.4 percentage points year-on-year.  Poor
    price performance was the biggest factor in their descents.   
  • An appetite
    for Right Bank Bordeaux has seen several wines climb up the table, including recently
    promoted Pavie (+18) and Figeac (new entry). Surprisingly it was new entry Clos
    Fourtet that saw the greatest price change, up 34%.
  • With buyers
    branching out beyond Bordeaux, wines from Italy and Champagne are increasingly
    en vogue. Positive price movements pushed the Super Tuscans up the table this
    year.

Each brand is ranked on five
criteria: the level of trade it attracts on the Liv-ex Fine Wine Exchange;
its average score from Robert Parker (with Allen Meadows’ scores used for
Burgundy); average price; one-year price performance; and weighted
production (price multiplied by average production). The brands are then
ranked on their aggregate score across these five criteria. Below is
the data on the top 100 wines.

Liv-ex_Power100_2012

Our media partner for this research, The Drinks
Business, has published an analysis of the results in the December issue.
You can download the file here (including the full rankings and methodology).

Identifying value

2012 has seen buyers
turning from First Growths towards Bordeaux brands that offer quality for more affordable
prices. With this in mind, we restructured the Power 100 to see which wines
have been offering value for money.

For this alternative
ranking we focused solely on Bordeaux wines that have achieved an average score
of more than 90 points. In order to identify lower-priced buying opportunities,
we removed all of the labels that are trading at more than £2,000 per case.
This left us with 38 chateaux, which we then ranked according to their average
price (the lower the price, the better the ranking), average score, and
one-year performance. The results are shown below.

 

Liv-ex_ValueList_2012

 

For the second year in a row Pontet Canet headed the Value
list, with the wine’s quality pushing it ahead of high-performer Clos Fourtet.
As with last year, the list is dominated by super seconds and acclaimed Right
Bank wines, with the First Growths’ second wines bringing up the rear.  

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