Today Haut Brion 2012 was released at €240 per bottle ex-negociant, the same as Margaux and Mouton. It is being offered in London for £2,800 per 12x75. This makes the new wine 4% more expensive than its next more affordable recent vintage, the 2007.
As last week’s blog highlighted, it is the wines at the top end of the price spectrum that offer the most handsome reduction on the 2011s. In particular, Lafite and Margaux 2012 – as shown in the chart below – are significantly cheaper than their next most affordable vintage.
It is early days for Haut Brion 2012: it is yet to trade. Meanwhile Lafite, Margaux and Mouton have accounted for 84% of all Bordeaux 2012 trade on Liv-ex to date. In a campaign where price is everything, the Firsts are leading the way.