The pause in the 2012 releases last week did little to quell fears that this will be a ‘forgotten’ campaign; many worried that a scrum of late releases will result in wines being overlooked. This morning the campaign resumed. Pichon Baron was out of the blocks at €65 per bottle ex-negociant: a 10% reduction on its 2011 release price but a 51% increase on its 2008.
Consequently, the 2012 is more expensive than the current prices of several earlier Pichon Baron vintages. It is being offered in London at £710 per 12x75: dearer than the 2006 (£650) and the 2007 (£684), and almost the same price as the 2008 and 2011.
With the 2012s so far failing to rouse interest – only the Firsts and Carruades have traded in May – keen pricing is more important than ever. Pichon Baron is unlikely to provide reassurance.