Value brands in the Power 100

Yesterday Liv-ex released the 2013
Power 100
: the annual list of the most powerful brands in the fine wine
market. This year marked the first time that neither a First Growth nor DRC
took top position in the rankings. With buyers seeking value from Bordeaux, it
was Right Bank wine Pavie that emerged as the most powerful brand in 2013.

With this in mind, we have reconstructed the Power 100 to
see which wines have been offering value for money. For this alternative
ranking we focused solely on Bordeaux wines that have achieved an average score
of more than 90 points. In order to identify lower-priced buying opportunities,
we removed all of the labels that are trading at more than £2,000 per case.
This left us with 41 chateaux, which we then ranked according to their average
price (the lower the price, the better the ranking), average score, one-year
performance and wines traded. The results are shown below.

Liv-ex Power 100_value

Pape Clement, which climbed 93 places in the Power 100 this
year, heads the Value list, boosted by high scores and a strong price
performance. Pavie and Angelus, top of the Power 100, also find themselves in
the top 5, while Pontet Canet – top of the Value list in both 2011 and 2012 – has
fallen to joint 22nd place. While the list is dominated by red
Bordeaux, Rieussec’s low prices and relatively good scores mark it as one of the
best value wines, although its one-year price performance does not match up to
some of the others at the top of the list.

This year’s Power 100 saw several non-Bordeaux brands climb
the table. To reflect this broadening market we have created the ‘Super Value’
Power 100 list, below. Brands included are from all regions, ranked using the
same criteria as above, except their wines traded in the last year must have an
average score of 95+ to qualify.  The
resulting list of 15 has a diverse selection of brands from a variety of
regions, with many trading for an average price of under £1,000 per case.

Liv-ex Power 100_supervalue

Leave a Reply

Your email address will not be published. Required fields are marked *